Layout – Pages & Content

Colors: Tan, Teal or Tourquise, & Black

Landing Page

• Hero image with text stating main purpose of site
• “Coming Soon” page

Home Page

• The Heron waits patiently, observing, learning, and fishing. Heron doesn’t ask for permission to be outdoors. It belongs there. You belong there.
• Promotes women participation in the outdoors. Specifically fly fishing, paddling, hiking, hunting.
• Women 15 to 75
• Knowledge and information to encourage women to get outdoors.
• Online and local in TX for paddling.
• Empowerment, Encouragement, Women
• Buy products from our site. Join classes. Share information for other women to learn.
• Goal: 5000 Followers and $10,000 in sales – yearly/monthly

Services

• ACA Certifications
• Kayaking Lessons
• Casting Instructions

Shopping

• Link to Spotify Store?????
• T-Shirts
• Apparel/Clothing Line – Technical Shirts & Pants
• Fly Fishing Gear & Equipment

Contact

• Form
• Phone Number – google phone number?????
• Email Address – heronrivercompany@gmail.com

About

• Who are we?
• Why did we create this company?
• What do we offer?